Advanced Search
MyIDEAS: Login to save this article or follow this journal

Defining the basic principles of University branding in Romania

Contents:

Author Info

  • Veronica Ioana ILIEŞ

    (Department of communication , public relations and advertising, Faculty of Political , Administrative and Communication Studies, Babes-Bolyai University, Cluj-Napoca)

  • Paul-Alexandru FĂRCAŞ

    (Department of communication , public relations and advertising, Faculty of Political , Administrative and Communication Studies, Babes-Bolyai University, Cluj-Napoca)

Registered author(s):

    Abstract

    University branding is a concept that has gained popularity all over the modern world. In this context we believe that university branding will gain popularity in the next years in Romania too. The idea of branding a higher education institution occurs within a context that is characterized by the economical crisis, by a decreasing number of potential candidates/students, a low rate of high school final exam graduation and a lack of interest for the academic field. However, despite these factors, there are some universities that are doing observable efforts through the use of branding guidelines, visual designs and creative messages. In this article, we present and analyze aspects of a branding process of two Romanian Universities, Babes-Bolyai University from Cluj-Napoca and Alexandru Ioan Cuza University from Iasi. Based on this analysis we believe that competition between higher education institutions is going to depend on the power of brand

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.mi.bxb.ro/Articol/MI_29_14.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Editorial Department, Fundația Română pentru Inteligența Afacerii in its journal Management Intercultural.

    Volume (Year): (2013)
    Issue (Month): 29 (October)
    Pages: 149-164

    as in new window
    Handle: RePEc:cmj:interc:y:2013:i:29:ilies

    Contact details of provider:
    Web page: http://bxb.ro/

    Related research

    Keywords: branding; university branding; Romania; Babes-Bolyai University; Alexandru Ioan Cuza University;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2013:i:29:ilies. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Serghie Dan).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.