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Reflexiones en torno a la Responsabilidad Social de las Empresas, sus políticas de promoción y la economía social

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Author Info
Eliseo Fernández Daza () (Universidad de Alicante)
Abstract

In recent years, we have observed how some companies have firmly stood by their commitment to sustainable development values. In this respect, there is an increasing interest in bringing about a change in the traditional method of company growth which has been favoured by those who, like Milton Friedman, believe that the main objective of a company is to make as great a profit as possible for its owners or shareholders, in contrast with those who defend a new management model that is based on the principles of Corporate Social Responsibility (CSR) In this work, we study the concept of CSR: its objectives, tools and promotion and encouragement policies, as well as the role of social economy companies in relation to this new concept within the business world. Finally, we will present the results of a study that provides information about consumer perception of CSR.

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Publisher Info
Article provided by CIRIEC-España in its journal CIRIEC-España, revista de economía pública, social y cooperativa.

Volume (Year): (2005)
Issue (Month): 53 (November)
Pages: 261-283
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Handle: RePEc:cic:revcir:y:2005:i:53:p:261-283

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Related research
Keywords: Corporate social responsibilities (CSR); sustainable development; responsible consumption; socially responsible investment; social economy.;

Find related papers by JEL classification:
F02 - International Economics - - General - - - International Economic Order; Noneconomic International Organizations;; Economic Integration and Globalization: General
K32 - Law and Economics - - Other Substantive Areas of Law - - - Environmental, Health, and Safety Law
L30 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - General
M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility
O10 - Economic Development, Technological Change, and Growth - - Economic Development - - - General
Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development

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This page was last updated on 2009-12-30.

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