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Cajeta De Celaya La Tradicional: Una Empresa Con Valores Familiares Y Vocación De Servicio

Author

Listed:
  • Israel Servín Gómez

    (Universidad de Celaya)

Abstract

Celaya, se caracteriza por la producción del dulce tradicional de leche denominado cajeta. En esta entrevista el autor presenta una conversación con dos pequeños empresarios de dicho producto.

Suggested Citation

  • Israel Servín Gómez, 2008. "Cajeta De Celaya La Tradicional: Una Empresa Con Valores Familiares Y Vocación De Servicio," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 3(5), pages 175-192, December.
    • Handle: RePEc:cey:panora:v:3:y:2008:i:5:p:175-192
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    More about this item

    Keywords

    pymes; productos regionales;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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