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Author Info

  • BULEARCA, Marius

    (Centre for Industrial Economics and Services, Romanian Academy)

  • BULEARCA, Suzana

    (Junior Digital Media Account Manager at Adido, Bournemouth, United Kingdom)


This paper is intended as a case study aiming to explore and apply for Walt Disney Co. the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link between core competencies and the effectiveness of several organisational strategies.

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Bibliographic Info

Article provided by Centre for Industrial Economics and Services in its journal Revista de Economie Industriala (Journal of Industrial Eonomics).

Volume (Year): 10 (2012)
Issue (Month): 1 (June)
Pages: 101-110

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Handle: RePEc:cei:recind:v:10:y:2012:i:1:p:101-110

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Related research

Keywords: core competencies; organisational competitive advantage; strategic management;

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