The Challenges Of Business Managers In The Digital Era. Categories Of Digital Managers

Emerging digital technologies generate new business opportunities, competitive advantages and companies’ development. The implementation of digitization, in today's digital age, also influences the application of enterprises management. Enterprises managers drive the digital transformation of the enterprises. They have to face both the general, classic challenges, as well as the challenges specific to the digitization period we are going through today. The way of recruiting employees, how to motivate them, how to train them in work, but also how to form effective teams that add value to the company's processes and the company in general depends on the skills of the company manager. Managers who implement digital transformation in any enterprise must know digital technologies to understand their potential to transform the enterprise; they must have digital skills, but also social skills. In this paper, the challenges of business managers in today's digital age are presented, along with solutions to some of the problems faced by managers, but also what are the categories of digital managers along with their requirements and responsibilities.