The Coproduction Between Producer And Consumer As Part Of The Experience Economy

Traditional economic literature is based on the model that separate producer of consumer, considering that, while the producer creates the value, the consumer damage it during the use. There is, however, a new trend that I approach, too, in this work, which perceives consumer in another aspect, that of co-producer. The main purpose of the paper is to examine if, via co-production with the consumer, the companies register costs’ decreases and thereby increases in sales volume. For this, I compared the estimated expenditure of a specific agricultural firm moving to coproduction with the consumer, on the one hand, and data that reflects the results of the company if it does not engages in co-production, on the other hand . I also brought up the case of Swedish company Ikea , which represents a proof that the consumers’ interest grows if he participate in certain stages of production. Based on these data , I surprised the idea that by the effect of prices’ decrease, the co-production between producer and consumer leads to increasing the sales volume of the company and also its performance. The co-production between producer and consumer is a phrase which seeks yet for an identity. The growth and diversity of consumtion is closely linked of certain favorable conditions, such as the development of the New Economy and the unprecedented gain in the informational means of communication. Developed in the 90’s, the World Wide Web technology , the e-mail and the social networks have led to significant exchanges of information, impressions and feedback from consumers. At the same time they have created, for producers, the opportunity to make themselves known in a quick and economical way, to make known their products, to sell goods or services, no matter where in the world. In less than a minute, one can see the goods offered by a company and as fast, can purchase an item or make a financial transaction. Electronic commerce is based on processing and electronic transmission of data, including text, sound and video and can occur at many levels: between classical B2B (business to business), B2C (business to consumer), C2B (consumer to business) or C2C (consumer to consumer). It involves many types of activities, from sale, electronic transmission of digital data, electronic funds transfers, collaborative projects, after-sales service. This impressive global network of producers and consumers is interconnected via the Internet and requires both categories of people to learn to communicate and collaborate.