IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2015v4p19-23.html
   My bibliography  Save this article

The Management Of Communication In State Institutions – From Management Of The Relations With The Customers To Management Of Relations With The Citizen

Author

Listed:
  • MUSCALU EMANOIL

    (FACULTY OF ECONOMICS, "LUCIAN BLAGA." UNIVERSITY, SIBIU, ROMANIA)

Abstract

Regardless of the nature of the organization, public communication has become one of the key strategic elements . In this context the emergence and development of customer relationship management can decisively influence organizational performance by maintaining closer relationships with consumers, with different audiences. The study reveals that the specificity of the public domain claims by their essence a special focus on their core image of the institution, on the confidence of services destined for the citizen, in this context the management of his satisfaction has created a new managerial approach – the management of the relation with the citizen.

Suggested Citation

  • Muscalu Emanoil, 2015. "The Management Of Communication In State Institutions – From Management Of The Relations With The Customers To Management Of Relations With The Citizen," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 19-23, August.
    • Handle: RePEc:cbu:jrnlec:y:2015:v:4:p:19-23
    as

    Download full text from publisher

    File URL: http://www.utgjiu.ro/revista/ec/pdf/2015-04/02_Muscalu.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mohammed Alamgir & Mohammad Shamsuddoha, 2015. "Customer Relationship Management (Crm) Success Factors: An Exploratory Study," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(1), pages 1-7, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Emanoil MUSCALU, 2015. "CURRENT REMARKS REGARDING THE SUCCESS DETERMINANTS OF THE CITIZEN’S RELATIONSHIP MANAGEMENT (CiRM) AS A SPECIFIC FORM OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM)," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 990-998, November.
    2. Viktoriya Stanimirova STANCHEVA, 2017. "Exploring The Effects Of Customer Portfolio Management," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(2), pages 1-14, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2015:v:4:p:19-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.