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Innovation Of Enterprise Vision Toward Social Responsibility

Author

Listed:
  • Tjaša Štrukelj

    (University of Maribor, Faculty of Economics and Business, Slovenia)

  • Matjaž Mulej

    (University of Maribor, Faculty of Economics and Business, Slovenia)

  • Simona Sternad

    (University of Maribor, Faculty of Economics and Business, Slovenia)

Abstract

Businesses need new bases and methods taking in account new values, culture, ethics, and norms (VCEN) of humans, leading both humans and businesses to their own requisite holism. This covers also enterprise governance and management and their predisposition to (responsible) enterprise vision (and resulting enterprise policy) we studied. Thus we are researching the formation and development of enterprise vision, the period and wholeness of which are relative. In our discussion we originated in different definitions of vision andwe showed a possible development path for it, in order to direct vision towards social responsibility (SR) in enterprise behaviour.

Suggested Citation

  • Tjaša Štrukelj & Matjaž Mulej & Simona Sternad, 2012. "Innovation Of Enterprise Vision Toward Social Responsibility," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 39-43, December.
    • Handle: RePEc:cbu:jrnlec:y:2012:v:4ii:p:39-43
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