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Foreign economic affairs internationalization by franchising operations

Author

Listed:
  • Lorena POPESCU DUDUIALA

    (Constatin Brancusi University of Targu Jiu, Faculty of Economics, Romania)

Abstract

Nowadays, franchise is the way to do business at the fastest pace in the world. More than 600,000 franchise business activities are spread all over the American continent generating sales of one trillion dollars. Over 40% of the US retail trade in products and services are achieved by franchises. A new franchise opens somewhere in the US every 12 minutes. Franchise is surely the success story of this decade. Romania is represented on this list by 171 franchise networks, with brands originating from 21 countries and the turnover was 800,000,000 Euros at the end of 2008, enevenly distributed by sectors of activity. It is interesting to note that although the industry networks are only 3.5% oof th total networks, they contribute with 43.6% in the turnover obtained in franchise system. Therefore, franchising can and should be a successful attempt both for the franchised and franchisers, for those who are driven by ethics, passion, vision and innovation, for those who want to franchise or develop the franchise network.

Suggested Citation

  • Lorena POPESCU DUDUIALA, 2010. "Foreign economic affairs internationalization by franchising operations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 173-182, June.
    • Handle: RePEc:cbu:jrnlec:y:2010:v:2:p:173-182
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    File URL: http://www.utgjiu.ro/revista/ec/pdf/2010-02/15_LORENA_POPESCU_DUDUIALA.pdf
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    Cited by:

    1. Neamtu, Liviu & Neamtu, Adina Claudia, 2017. "Complex Market Analysis Model Based On Complex System Of Strategic Decision Needs For Business Company," Management Strategies Journal, Constantin Brancoveanu University, vol. 35(1), pages 311-319.

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