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Le travail de construction d’une place de marché : centres commerciaux et salons de professionnels

Author

Listed:
  • Julien Brailly
  • Alexandre Coulondre

Abstract

We explore the problem of how physical marketplaces are created. This activity is the core business of specific companies. It follows several steps which consist in ?taking aboard? participants based on their status. This status hierarchy leads the work of market creation to concentrate on prestigious actors of the market. Through two case studies : one about shopping malls and another about trade fairs we show that pricing is an important criterion as mentioned by economic theories but other mechanisms are mobilized. We can observe a redefinition of the norms and the emergence of a social representation of the demand favorable towards these few prestigious participants.

Suggested Citation

  • Julien Brailly & Alexandre Coulondre, 2016. "Le travail de construction d’une place de marché : centres commerciaux et salons de professionnels," Revue française de socio-Economie, La découverte, vol. 0(1), pages 161-181.
    • Handle: RePEc:cai:rfsdec:rfse_016_0161
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