Le mythe de l’Hyperloop

While intellectually stimulating, the conceptual debates found in academic articles can sometimes be difficult for lay readers to engage with. In looking to make them more accessible to a wider audience, some journals have begun to explore different modes of communication. RFG encourages authors to adapt popular articles for mainstream media, and has worked to expand video dissemination through the IQSOG program and its partnership with Xerfi Canal. The first of its kind for a management journal, RFG is now offering an article on the 2022 hyperloop project (Belinski et al., 2022) in comic strip format to facilitate understanding of the concepts discussed in the article. While the article was already presented to Xerfi Canal in 2023, its comic adaptation aims to get students thinking about the complex issues discussed in the article, such as sociomateriality and the relationship between myths and markets. More broadly, this project responds to RFG?s longstanding interest in comics as a vehicle for offering visual representations of objects of research (Grimand, 2022), and looks to expand the use of comics as a means of disseminating academic research.