IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_288_0129.html
   My bibliography  Save this article

L’adoption de comportements responsables grâce aux nudges . Le rôle médiateur de l’inférence de manipulation

Author

Listed:
  • Soffien Bataoui
  • Jessica Gerard

Abstract

In recent years, the use of nudges by organizations has become widely democratized. The purpose is to encourage individuals to smoothly adopt a specific behavior. The effects of the nudges seem to open up encouraging prospects both in the social and environmental fields. However, nudge studies focus on the positive aspects of nudges. An in situ experiment using a nudge to reduce the number of butts thrown to the ground is conducted. The present study tends to show that the effects of the latter are not necessarily positive. More specifically, some people feel some form of manipulation and the expected behavior is not adopted.

Suggested Citation

  • Soffien Bataoui & Jessica Gerard, 2020. "L’adoption de comportements responsables grâce aux nudges . Le rôle médiateur de l’inférence de manipulation," Revue française de gestion, Lavoisier, vol. 0(3), pages 129-143.
    • Handle: RePEc:cai:rfglav:rfg_288_0129
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_288_0129
    Download Restriction: free
    File URL: http://www.cairn.info/revue-francaise-de-gestion-2020-3-page-129.htm
    Download Restriction: free
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_288_0129. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.