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Réinventer l’agence bancaire de demain. Mise en œuvre d’un processus d’innovation collaborative

Author

Listed:
  • Corinne Rochette
  • François Cassière
  • Samuel Lagrange
  • Christine Lambey-Checchin

Abstract

In its most advanced dimension, collaborative innovation is an open innovation approach. It aims to involve various stakeholders in the value creation from conception. It is a particular process of extraordinary participation, learning new practices and adjustment still not observed. The collaborative innovation process adopted by a mutual bank here brings some light on how it implements the changes which it gives rise, plasticity and agility necessary for its success.

Suggested Citation

  • Corinne Rochette & François Cassière & Samuel Lagrange & Christine Lambey-Checchin, 2016. "Réinventer l’agence bancaire de demain. Mise en œuvre d’un processus d’innovation collaborative," Revue française de gestion, Lavoisier, vol. 0(6), pages 101-119.
    • Handle: RePEc:cai:rfglav:rfg_259_0101
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