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Intégrer les émotions dans le développement de nouveaux produits. Application à l’automobile

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  • Nathalie Herbeth
  • Florence Charue-Duboc
  • Delphine Manceau

Abstract

The current buzz around emotional phenomena induces companies to propose products eliciting emotions rather than just satisfying consumers? needs. Setting such an objective of developing products with a strong emotional impact raises the question of how to take into account emotions during the new product development process. This paper addresses this question in the context of the car industry characterized by emotional and complex products.

Suggested Citation

  • Nathalie Herbeth & Florence Charue-Duboc & Delphine Manceau, 2016. "Intégrer les émotions dans le développement de nouveaux produits. Application à l’automobile," Revue française de gestion, Lavoisier, vol. 0(2), pages 89-103.
    • Handle: RePEc:cai:rfglav:rfg_255_0089
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