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De la stratégie aux processus stratégiques

Author

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  • Philippe Lorino
  • Jean-Claude Tarondeau

Abstract

With the term ?strategic? being used more and more frequently in the most varied contexts, for example in the marketing analysis and management control, one wonders if the strategy of the firm, as an object and a tool of research, is losing its specificity and its autonomy. If everything becomes strategic, might it be because nothing is? Deploring this blurring of terms and concepts, the authors aim to redefine strategy and identify its impact on the operation of the firm, principally by defining the strategy of a business in terms of certain of its processes.

Suggested Citation

  • Philippe Lorino & Jean-Claude Tarondeau, 2015. "De la stratégie aux processus stratégiques," Revue française de gestion, Lavoisier, vol. 0(8), pages 231-250.
    • Handle: RePEc:cai:rfglav:rfg_253_0231
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    Cited by:

    1. Marie Dervillé & Andrea Fink-Kessler & Aurelie Trouvé & Ikram Abdouttalib & Jean-Pierre del Corso & Charilaos Kephaliacos & Caetano Luiz Beber & Geneviève N'Guyen, 2018. "Comment peut se construire la compétitivité des exploitations laitières aujourd’hui ?," Working Papers hal-02329036, HAL.

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