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Le Jam : analyse et enjeux de l'outil crowdsourcing d'IBM. Le cas du Nekoé Jam

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  • Erwan Boutigny
  • Sophie Renault

Abstract

In April 2010, the Nekoe business cluster tested IBM?s Jam collaborative technology, originally thought out as large-scale brainstorming session tools. The technology has been inspired from communication formats such as online chat where large numbers of participants can share information and knowledge on pre-defined topics, usually within a limited period of time. To support our case study of Nekoe?s test, this paper highlights the issues and challenges related to Jam events when used as a crowdsourcing and/or collective intelligence means of ensuring a higher potential of innovation.

Suggested Citation

  • Erwan Boutigny & Sophie Renault, 2013. "Le Jam : analyse et enjeux de l'outil crowdsourcing d'IBM. Le cas du Nekoé Jam," Revue française de gestion, Lavoisier, vol. 0(7), pages 49-66.
    • Handle: RePEc:cai:rfglav:rfg_236_0049
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