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Adaptation des systèmes de contrôle en temps de crise. Perceptions et réactions des commerciaux

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  • Madeleine Besson
  • Laure Lavorata

Abstract

This article aims at analyzing the impact of the economic crisis on commercial organizations and how they have adapted their systems of control. The results of a qualitative approach among 58 salespeople show that (1) salespeople perceive an increased pressure in the daily management and suggest that (2) customers? behavior can influence salespeople?s behavior and indirectly impact the sales force control system. The third result is the importance of self-control developed by the salesperson to adapt to the customer.

Suggested Citation

  • Madeleine Besson & Laure Lavorata, 2013. "Adaptation des systèmes de contrôle en temps de crise. Perceptions et réactions des commerciaux," Revue française de gestion, Lavoisier, vol. 0(7), pages 15-31.
    • Handle: RePEc:cai:rfglav:rfg_236_0015
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