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Altruisme et dons gratuits dans une dynamique d'émergence d'alliance. Le cas Renault-Nissan

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  • Olivier Masclef

Abstract

This study analyses the role of altruism during the formation of the Renault-Nissan alliance between January 1998 and March 1999. First, we will present the literature on altruism and the gift without counterpart. Then, we will show the strong presence of gifts without counterpart and altruistic managerial practices from Renault and their beneficial role in the dynamics of the alliance formation.

Suggested Citation

  • Olivier Masclef, 2012. "Altruisme et dons gratuits dans une dynamique d'émergence d'alliance. Le cas Renault-Nissan," Revue française de gestion, Lavoisier, vol. 0(4), pages 123-135.
    • Handle: RePEc:cai:rfglav:rfg_223_0123
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    Cited by:

    1. Bénédicte de Peyrelongue & Olivier Masclef & Valérie Guillard, 2017. "The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior," Journal of Business Ethics, Springer, vol. 145(4), pages 739-755, November.

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