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Proximité entre parties prenantes et alignement stratégique. Le cas de Triodos Belgique

Author

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  • Marc Ingham
  • Françoise de Viron
  • Alain Tihon

Abstract

The Triodos Bank was created in 1980. The objective of the Bank is to have finance serve sustainable development. Three main factors can explain the growing success of this bank : the values on which the bank is founded are clearly stated and integrated in its activities, the stakeholders share these values, and are involved in strategic process of the bank. This commitment depends on finding and organizing relationships of proximity with the aim of mutual enrichment.

Suggested Citation

  • Marc Ingham & Françoise de Viron & Alain Tihon, 2011. "Proximité entre parties prenantes et alignement stratégique. Le cas de Triodos Belgique," Revue française de gestion, Lavoisier, vol. 0(4), pages 125-140.
    • Handle: RePEc:cai:rfglav:rfg_213_0125
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    Cited by:

    1. Corinne Rochette & Cédrine Zumbo-Lebrument, 2017. "Co-construction of a territorial marketing approach : the case of the stakeholders of a shared brand [La co-construction d’une démarche de marketing territorial : une lecture des parties prenantes ," Post-Print hal-02177433, HAL.
    2. Corinne Rochette & Cédrine Zumbo-Lebrument, 2017. "La co-construction d'une démarche de marketing territorial : une lecture des parties prenantes d'une marque partagée," Post-Print hal-02328069, HAL.
    3. Benoît Régent & Véronique Favre-Bonté & Marie da Fonseca, 2021. "Strategic management as a key to reading the development of territorial projetcs [Le management stratégique comme clé de lecture du développement des projets de territoire]," Post-Print hal-03891763, HAL.

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