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Construire une stratégie de responsabilité sociale de la firme multinationale. Le cas du groupe Lafarge

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  • Florent Pestre

Abstract

This article aims at conceptualizing the building of social responsibility strategies in the multinational firm. The inherent complexity of this type of organization is approached by an analysis of headquarters-subsidiaries relationships. In fact, this research brings together two distinct fields : strategic processes on the one hand, and international strategies on the other hand. A case study traces the various phases of formulation and implementation of the Lafarge group?s strategy against AIDS in Africa. The conceptualization of this phenomenon leads to the discussion of a transnational process of co-construction of the CSR strategy by headquarters and subsidiaries.

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  • Florent Pestre, 2011. "Construire une stratégie de responsabilité sociale de la firme multinationale. Le cas du groupe Lafarge," Revue française de gestion, Lavoisier, vol. 0(3), pages 109-125.
    • Handle: RePEc:cai:rfglav:rfg_212_0109
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    Cited by:

    1. Sylvaine Poret, 2014. "Corporate-NGO partnerships in CSR activities: why and how?," Working Papers 2014-04, Alimentation et Sciences Sociales.

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