Contrat à prix de transfert et contrat de partage de revenu dans une supply chain

The aim of the paper is to study some important differences between wholesale price and revenue sharing contracts in a decentralized supply chain. The paper develops a differential game model involving operations and marketing activities that are performed by a manufacturer and a retailer in a simple twomember supply chain. We consider a particular single brand of the manufacturer. The manufacturer decides on production volume, production process improvement and advertising efforts, while the retailer decides her purchase volume by the manufacturer and her pricing policy toward the final consumers. A two-parameter contract is employed. Among the issues addressed on the manufacturer side are the trade-off between production and process improvement activities, the path of inventory over time, and the trade-off between attracting new customers and improving the loyalty of current customers. For the retailer we study the inventory and price evolution over time.