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Prescription et interactivité dans l'achat en ligne

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  • Thomas Stenger

Abstract

Thanks to experiments concerning shopping for wine over the Internet, the author analyses the consequences of prescription on online buying-and-selling relationships. The structuring of shopping decision processes, considered as the basis of a new form of interactivity, is detailed. Various forms of consumerknowledge acquisitions and online learning are also studied.

Suggested Citation

  • Thomas Stenger, 2007. "Prescription et interactivité dans l'achat en ligne," Revue française de gestion, Lavoisier, vol. 0(4), pages 131-144.
    • Handle: RePEc:cai:rfglav:rfg_173_0131
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