IDEAS home Printed from https://ideas.repec.org/a/cai/rfglav/rfg_167_0015.html
   My bibliography  Save this article

Profils d'internationalisation pour les services

Author

Listed:
  • Pierre-Yves Léo
  • Jean-Louis Moulins
  • Jean Philippe

Abstract

International business service firms have to find the right positioning to compete with local firms and organize their relationships with their foreign clients. They have to deal with numerous variables of international marketing: customer contact, inter-cultural relationships, service adaptation or standardization, information system, delivery network. The study presented here investigates the ways firms succeed in organizing all these elements to cross cultures and national contexts. The results suggest a fourfold typology of firm behaviours which allows to better understand the marketing positioning chosen by managers to develop their services abroad.

Suggested Citation

  • Pierre-Yves Léo & Jean-Louis Moulins & Jean Philippe, 2006. "Profils d'internationalisation pour les services," Revue française de gestion, Lavoisier, vol. 167(8), pages 15-31.
    • Handle: RePEc:cai:rfglav:rfg_167_0015
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_167_0015
    Download Restriction: free
    File URL: http://www.cairn.info/revue-francaise-de-gestion-2006-8-page-15.htm
    Download Restriction: free
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:rfglav:rfg_167_0015. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-francaise-de-gestion.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.