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La valeur du comportement de magasinage. Statut théorique et apports au positionnement de l'enseigne

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  • Marc Filser
  • Véronique Plichon

Abstract

Au-delà de la simple fonction d'acquisition de produits, le point de vente apporte au client une valeur à travers sa fréquentation. La typologie des sources de valeur développée par Holbrook est appliquée à la recherche des formes de valorisation de l'expérience de magasinage. Les apports de la valeur du comportement de magasinage à la stratégie de positionnement de l'enseigne sont ensuite explorés à partir d'une étude qualitative.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Marc Filser & Véronique Plichon, 2004. "La valeur du comportement de magasinage. Statut théorique et apports au positionnement de l'enseigne," Revue française de gestion, Lavoisier, vol. 158(1), pages 29-43.
    • Handle: RePEc:cai:rfglav:rfg_148_0029
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    Cited by:

    1. Nawel Hammami-Habib & Yves Negro, 2011. "Les antécédents expérientiels de la valeur perçue d'un canal de distribution : une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire," Post-Print hal-00690644, HAL.
    2. Rola Hussant-Zébian & Shérazade Gatfaoui, 2015. "Expériences voulues et expériences vécues dans les centres commerciaux : le cas du Val d'Europe," Post-Print hal-01133663, HAL.
    3. Patricia Coutelle-Brillet & Véronique Des Garets & Arnaud Riviere, 2012. "Quand innovation de service rime avec stratégie de rupture : vers une proposition renouvelée de valeur en B to B," Post-Print hal-01737628, HAL.
    4. Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2017. "Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire," Post-Print halshs-01806406, HAL.

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