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De l'intermédiation à la prescription : le cas de la télévision

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  • Pierre-Jean Benghozi
  • Thomas Paris

Abstract

The audio-visual industry is in a process of deep changements. The televiewer shifts from the statute of user of a limited number of programmes broadcasted by hertzian links enjoying an oligopoly situation, to that of a potential consumer of cluster of links broadcasted by cable and by satellites. This evolution is featured by a changement of the market structure and by the development of the intermediation and of the prescription. The links must choose their strategic positioning in accordance with these changements.

Suggested Citation

  • Pierre-Jean Benghozi & Thomas Paris, 2003. "De l'intermédiation à la prescription : le cas de la télévision," Revue française de gestion, Lavoisier, vol. 142(1), pages 205-227.
    • Handle: RePEc:cai:rfglav:rfg_142_0205
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