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Spécificités du produit culturel.. L'exemple du spectacle vivant

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  • Isabelle Assassi

Abstract

Cultural products differ from large consumption goods by their modes of conception and of production. As opposed to standardised products uniformly manufactured in large volumes, they are characterised by experimentation, unicity and diversity. The conclusions developed in this article are the results of interviews in the theater and the musical sectors. At the stages of broadcasting, distribution and consumption of these cultural products, a deep similarity can be observed between cultural products and large consumption products.

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  • Isabelle Assassi, 2003. "Spécificités du produit culturel.. L'exemple du spectacle vivant," Revue française de gestion, Lavoisier, vol. 142(1), pages 129-146.
    • Handle: RePEc:cai:rfglav:rfg_142_0129
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    Cited by:

    1. FILSER, Marc, 2005. "Le management des activités culturelles et de loisirs: questions stratégiques et état des recherches académiques," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2005-01, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.

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