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Artisans et conflits identitaires : quelles stratégies de résolution des tensions ?

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  • Grégory Blanchard

Abstract

Although previous work has highlighted the owner’s preponderant place in the craft company, to date the tensions that the craftsperson may feel between his/her role as producer and manager have not been investigated. We draw on identity theory to explore this issue. Based on 74 semi-structured interviews, we find that craftspeople experience identity conflicts which are sometimes difficult to overcome. We identify strategies to resolve these tensions: rejection of the entrepreneurial identity; identity change; and customisation of the business according to the craftsperson’s values and personal identity.

Suggested Citation

  • Grégory Blanchard, 2023. "Artisans et conflits identitaires : quelles stratégies de résolution des tensions ?," Revue de l'Entrepreneuriat, De Boeck Université, vol. 22(4), pages 109-144.
    • Handle: RePEc:cai:rendbu:entre_pr_0076
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