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Légitimation d’un projet intrapreneurial : la stratégie de réseautage de l’intrapreneur-champion de l’innovation

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  • Mélanie Roux

Abstract

The networks that can be specifically mobilized in the context of corporate entrepreneurship (CE) constitute an easily exploitable resource for building the legitimacy of the intrapreneurial project. This article examines how the networks that can be activated (organizational, individual, and CE program) and brokers that can be mobilized (sponsors, cultivators, CE program) within the framework of CE participate in the various legitimization mechanisms (associative, organizational, and identity). This study focuses on the case of four intrapreneurship projects conducted within a mutual insurance company. The results enrich Fisher et al.’s (2017) theoretical proposals on the legitimacy of a CE project with the specificity of the networks that can be activated in the context of CE and can also be mobilized by managers of CE programs to refine their coaching and select the appropriate brokers within the organizational network.

Suggested Citation

  • Mélanie Roux, 2023. "Légitimation d’un projet intrapreneurial : la stratégie de réseautage de l’intrapreneur-champion de l’innovation," Revue de l'Entrepreneuriat, De Boeck Université, vol. 22(2), pages 71-112.
    • Handle: RePEc:cai:rendbu:entre_222_0071
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