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Succès des campagnes en equity crowdfunding : une analyse à partir des outils internes et externes de communication

Author

Listed:
  • Karima Bouaiss
  • Éric-Alain Zoukoua
  • Stéphane Onnée

Abstract

Based on signaling theory and the strength of weak ties theory, this article studies the effects that internal communication tools available on equity crowdfunding platforms (ECF), as well company presence on social media, have on the success of campaigns. Using data from 317 campaigns carried out between 2010 and 2018 by 277 companies funded on Anaxago, SmartAngels, Sowefund, and WiSEED, our results show that tools that involve the platform?s community (via e-voting, comments, and testimonials) help the success of campaigns, while other elements hinder it (expert opinion). A company?s presence on social media platforms such as Twitter and LinkedIn contributes, through the strength of weak ties, to the success of ECF campaigns. JEL : L26

Suggested Citation

  • Karima Bouaiss & Éric-Alain Zoukoua & Stéphane Onnée, 2021. "Succès des campagnes en equity crowdfunding : une analyse à partir des outils internes et externes de communication," Revue de l'Entrepreneuriat, De Boeck Université, vol. 20(3), pages 17-44.
    • Handle: RePEc:cai:rendbu:entre_203_0017
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    More about this item

    Keywords

    internal social capital; social networks; equity crowdfunding; platform; communication tool;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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