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Genre et inégalité de revenu : le cas des annonces de cours particuliers sur internet

Author

Listed:
  • Christophe Lévêque
  • Matteo Cavallaro

Abstract

We use a case study?online ads for private lessons?to highlight gender inequality in the labor market. These ads have a particular analytical advantage: the advertiser chooses the price. This price therefore informs us about suppliers? beliefs regarding the quality of their service and their ability to find customers. Thus, it allows us to work out whether the differences observed during laboratory experiments (Beyer 1990, 1999a, 1999b) in terms of men?s and women?s attitudes or confidence in their abilities, which are suspected of contributing to wage inequalities in the labor market, can be observed in a real market. We find a difference in price between ads using feminine adjectives and titles and those that are gender-neutral. We suggest that a double segmentation of the market may explain this difference. Men and women do not teach the same disciplines. Moreover, we suggest that women tend to specialize in areas that pay less (such as lessons for children). JEL classification: D49, D91, J16, L84.

Suggested Citation

  • Christophe Lévêque & Matteo Cavallaro, 2020. "Genre et inégalité de revenu : le cas des annonces de cours particuliers sur internet," Revue d'économie industrielle, De Boeck Université, vol. 0(3), pages 47-87.
  • Handle: RePEc:cai:reidbu:rei_171_0047
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    More about this item

    Keywords

    price choice; gender; internet; online ads;
    All these keywords.

    JEL classification:

    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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