What I learned, as an economist, from managing a business

This paper presents the lessons learnt by an economist from managing a publishing firm, Oxford University Press. Firstly, although decisions about pricing and output are important, they are by no means the only or even the chief concern of management. They abstract from decisions regarding the activities the firm should or should not be undertaking or the choice of an appropriate internal organisation. Thus, in managing a firm one learns that efficient resource allocation is no longer just a question of the logic of choice but a question of social organisation. Second, models of the economic system based on assumptions about perfect knowledge make no sense. It is precisely because knowledge is fragmented and imperfect that we require economic systems to further the efficient use of resources. In general, experience in business helps one to understand how firms, as well as being part of economic systems, are economic systems in themselves.