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Comment construire un plan stratégique à moyen terme dans le nouvel environnement bancaire ?

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  • Julien Fontaine

Abstract

Since 2007, European banks have had to cope with a very unique environment. After the crisis management phase (2007-2012), they had to learn how to navigate in a dramatically new and unstable context, whether on the economic, monetary or regulatory front. They were forced to follow defensive medium term strategies. Priorities were management of regulatory ratios, control of liquidity, reduction of costs, and rebuilding of the most impacted business models. In this new cycle, planning technology has become more sophisticated. But it is unlikely that this will lead to more dynamic and diverse strategies without a more normalized environment. This is not creating an optimal situation for the working of the banking sector and more broadly for the financing of the economies. Classification JEL: G21, L16, L22, O33.

Suggested Citation

  • Julien Fontaine, 2015. "Comment construire un plan stratégique à moyen terme dans le nouvel environnement bancaire ?," Revue d'économie financière, Association d'économie financière, vol. 0(2), pages 37-51.
    • Handle: RePEc:cai:refaef:ecofi_118_0037
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    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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