Comportement du consommateur face à un risque endogène immédiat
AbstractThe aim of this article is to analyze the behavior of a consumer towards a current good whose consumption generates a health risk occurring soon after, such as a risk of food poisoning related to the presence of harmful elements. Starting from a simple model, in which the function of individual probability depends on the consumed quantity, we show that these endogeneous risks deform the consumer?s choices and lead to the non-convexity of the preferences. The resulting consumption equilibrium and demand functions are affected, according to the perceived degree of severity and according to the shape of the subjective quantity-probability function used by the consumer. Classification JEL : D11, D8, I1
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Bibliographic InfoArticle provided by Presses de Sciences-Po in its journal Revue économique.
Volume (Year): Volume 61 (2010)
Issue (Month): 3 ()
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Find related papers by JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
- I1 - Health, Education, and Welfare - - Health
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