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La K-pop : des formules inédites couronnées de succès

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  • Jimmyn Parc
  • Patrick Messerlin

Abstract

It is widely believed that culture should be protected and preserved, which has led to similar views being expressed towards its commercial cultural products. The emergence of Korean pop music or K-pop tells a very different story – that of an industry that has been willing to embrace the opportunities provided by globalization and digitization as a new channel for disseminating cultural products. Furthermore, the strategic utilization of copyrights by the relevant entertainment companies has helped to amplify the diffusion of K-pop around the world. As a result, K-pop has emerged as a new component of global cultural diversity while Korea’s soft power has been significantly strengthened.

Suggested Citation

  • Jimmyn Parc & Patrick Messerlin, 2022. "La K-pop : des formules inédites couronnées de succès," Regards croisés sur l'économie, La Découverte, vol. 0(1), pages 85-94.
    • Handle: RePEc:cai:rcedec:rce_030_0085
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