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The Impact of Perceived Privacy, Accuracy and Security on the Adoption of Mobile Self-Checkout Systems

Author

Listed:
  • Vess L. Johnson
  • Richard W. Woolridge
  • Wenjun Wang
  • Joseph R. Bell

Abstract

Traditional brick-and-mortar retailers face increasing competitive pressure from online alternatives. One promising technology to help retailers cope with the ongoing retail crisis is mobile self-checkout systems (MSCOS). However, there have been issues with MSCOS implementation. This study aims at gaining a better understanding of consumer needs related to MSCOS. Using diffusion of innovation as its theoretical lens, we explore the impact of relative advantage, trialability, compatibility, and ease of use on MSCOS adoption. Since MSCOS involves financial transactions, we also consider the impact of perceived privacy, accuracy, and security. A crowdsourcing data collection resulted in 302 responses from US respondents. Findings support that relative advantage, trialability, and perceived security positively affect usage intention. Moreover, compatibility and ease of use positively affect relative advantage, and perceived privacy and accuracy positively affect perceived security. This study provides significant insights and implications for both innovation adoption research and retail practice. JEL Codes: O300, O330, M150

Suggested Citation

  • Vess L. Johnson & Richard W. Woolridge & Wenjun Wang & Joseph R. Bell, 2020. "The Impact of Perceived Privacy, Accuracy and Security on the Adoption of Mobile Self-Checkout Systems," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 221-247.
    • Handle: RePEc:cai:jiedbu:jie_pr1_0065
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    Citations

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    Cited by:

    1. Saeed Hasan Al Zaabi & Ruzaidi Zamri, 2022. "Managing Security Threats through Touchless Security Technologies: An Overview of the Integration of Facial Recognition Technology in the UAE Oil and Gas Industry," Sustainability, MDPI, vol. 14(22), pages 1-32, November.
    2. Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021. "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, vol. 13(1), pages 209-218, January.

    More about this item

    Keywords

    Diffusion of Innovation; Privacy; Security; Mobile Self-Checkout; Consumer Need;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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