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Social creation of opportunities: breaking boundaries to create mutually attractive business

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  • Vesa Puhakka
  • Hannu Stewart

Abstract

The study suggests that opportunity creation is indeed a social process. In this study, we elaborate on the social creation of entrepreneurial opportunities. The empirical part of this study will attempt to clarify the processes of opportunity objectification and enactment, by carefully studying the case of one Finnish-based start-up company. The empirical case study revealed that the social creation of opportunities is defined by the strong vision of the entrepreneur, combining knowledge and incorporating feedback as well as actively communicating the opportunity further. By combining these features, entrepreneurs are able to break current operational boundaries and create mutually interesting and attractive entrepreneurial opportunities. This study adds to opportunity research by providing a more comprehensive explanation of social processes in opportunity creation. JEL Codes: L260, O310, M130

Suggested Citation

  • Vesa Puhakka & Hannu Stewart, 2015. "Social creation of opportunities: breaking boundaries to create mutually attractive business," Journal of Innovation Economics, De Boeck Université, vol. 0(3), pages 53-78.
    • Handle: RePEc:cai:jiedbu:jie_018_0053
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    More about this item

    Keywords

    entrepreneurship; opportunity; social creation; boundaries; new business;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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