Comment s'établit un standard technologique : la stratégie de Sony sur le marché des lecteurs et supports numériques haute définition
AbstractEconomists are particularly familiars with market standard holder?s advantages. The same goes for means and strategies to success in such attempt. However, in the context of standardization in the high definition sector (Blu-Ray Disc versus HD-DVD), traditional explanatory factors do not seem to be pertinent to explain the success of Blu-Ray Disc one on the HD-DVD. In this way, we highlight a potential leverage strategy using the Sony PlayStation 3 as a decisive element of the final adoption of the Blu-Ray Disc standard. What about the validity and lawfulness of this kind of strategy? We especially focus on predatory risks whereas potential new players seem to be relatively far from Sony?s technology frontier. JEL codes: L12, L15, L41, L82, O33
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Bibliographic InfoArticle provided by De Boeck Université in its journal Innovations.
Volume (Year): n° 30 (2009)
Issue (Month): 2 ()
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Web page: http://www.cairn.info/revue-innovations.ht
standardization; leverage strategy; predatory conduct; multimedia industry; Blu-Ray Disc;
Find related papers by JEL classification:
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- O33 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
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