Examen de la motivation et performance entrepreneuriales : étude sur les entrepreneurs des départements Nord et Pas-de-Calais

The goal of this research is to study and demonstrate how motivations affect a company?s objectives, entrepreneurial process and performance. Motivation and its effect on human behavior have been the subject of numerous studies and the interest in the field has grown with the emergence of new profiles of entrepreneurs. Motivations are defined as internal and external forces, which are responsible for initiating and directing human behavior, as well as its intensity, motivations have an impact on the performance of a company. The study of entrepreneurial motivations goes hand-in-hand with the understanding of the objectives and performance of a company. In fact, motivations are the key driver behind the performance, objectives and strategy of a company. Therefore, it is crucial to develop a deep understanding of the internal conditions that stimulate and activate the act of undertaking. We contribute to the enrichment of the empirical literature on the subject of motivations by examining the motivations of people who make entrepreneurial decision, identifying and ranking motivations from a point of internal consistency and specifying how they affect a company?s performance.