IDEAS home Printed from https://ideas.repec.org/a/cai/finpug/fina_391_0107.html
   My bibliography  Save this article

Investment goals and mental accounting in French retail clients

Author

Listed:
  • Marie-Hélène Broihanne
  • Hava Orkut

Abstract

Mental accounting is a cognitive process that guides individuals? personal financial decisions. Although well-documented, the investigation into how individuals form and select mental accounts, how these accounts evolve over time and are affected by environmental factors, has yet to be undertaken. In this paper, we identify how an external force, the MiFID questionnaire, may strengthen mental accounting. Based on a sample of more than 60,000 retail clients? questionnaire answers and banking records, we identify the determinants of the number of investment goals. We build a typology of retail clients? mental goals and show that the actual investment decisions of retail clients, fit their mental goals.

Suggested Citation

  • Marie-Hélène Broihanne & Hava Orkut, 2018. "Investment goals and mental accounting in French retail clients," Finance, Presses universitaires de Grenoble, vol. 39(1), pages 107-144.
    • Handle: RePEc:cai:finpug:fina_391_0107
    as

    Download full text from publisher

    File URL: http://www.cairn.info/load_pdf.php?ID_ARTICLE=FINA_391_0107
    Download Restriction: free
    File URL: http://www.cairn.info/revue-finance-2018-1-page-107.htm
    Download Restriction: free
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Broihanne, Marie-Hélène & Orkut, Hava & Osei-Tutu, Francis, 2023. "Cold time, cool time? Weather-induced moods and financial risk tolerance: Evidence from a real-world banking context," Finance Research Letters, Elsevier, vol. 55(PB).
    2. Luc Arrondel & Jérôme Coffinet, 2021. "Preparing for the tax reform: the risky French households' portfolio in 2018," PSE Working Papers halshs-03322577, HAL.
    3. Bellofatto, Anthony & Broihanne, Marie-Hélène & D'Hondt, Catherine, 2019. "Appetite for information and trading behavior," LIDAM Discussion Papers LFIN 2019002, Université catholique de Louvain, Louvain Finance (LFIN).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cai:finpug:fina_391_0107. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jean-Baptiste de Vathaire (email available below). General contact details of provider: https://www.cairn.info/revue-finance.htm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.