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The perception of an image of the state forest enterprise by general public in chosen region of the Slovak Republic

Author

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  • Daniel Halaj

    (Department of Forest Economics and Management, Faculty of Forestry, Technical University in Zvolen, Zvolen, Slovakia)

  • Klára Báliková
  • Yvonne Brodrechtová

    (Department of Forest Economics and Management, Faculty of Forestry, Technical University in Zvolen, Zvolen, Slovakia)

Abstract

This paper deals with the comparison of the general public perception and the opinion of state forest managers on image of the state forest enterprise. The research was organised during the period 2015-2019. One group of respondents involved all managers of 23 sub-enterprises of state forest enterprise Lesy SR. The other group consisted of 384 respondents representing the general public residing in the Banská Bystrica region. Structured questionnaire with one open and 16 closed questions was applied for data collection with a help of electronic means. Collected data were processed with descriptive (particularly frequency analysis) and two-dimensional statistical methods. The results of the image inquiry aimed at three issues: (i) perceptions of the forest management effectiveness of the state versus non-state forest enterprises, (ii) perception of marketing strategy and its tools of the state forest enterprise, and (iii) comparison between public awareness/experience with public relations activities of the state forest enterprise.

Suggested Citation

  • Daniel Halaj & Klára Báliková & Yvonne Brodrechtová, 2022. "The perception of an image of the state forest enterprise by general public in chosen region of the Slovak Republic," Journal of Forest Science, Czech Academy of Agricultural Sciences, vol. 68(1), pages 26-34.
    • Handle: RePEc:caa:jnljfs:v:68:y:2022:i:1:id:129-2021-jfs
    DOI: 10.17221/129/2021-JFS
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    References listed on IDEAS

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    1. Liubachyna, Anna & Secco, Laura & Pettenella, Davide, 2017. "Reporting practices of State Forest Enterprises in Europe," Forest Policy and Economics, Elsevier, vol. 78(C), pages 162-172.
    2. Dobšinská, Zuzana & Živojinović, Ivana & Nedeljković, Jelena & Petrović, Nenad & Jarský, Vilém & Oliva, Jiří & Šálka, Jaroslav & Sarvašová, Zuzana & Weiss, Gerhard, 2020. "Actor power in the restitution processes of forests in three European countries in transition," Forest Policy and Economics, Elsevier, vol. 113(C).
    3. Makrickiene, Ekaterina & Brukas, Vilis & Brodrechtova, Yvonne & Mozgeris, Gintautas & Sedmák, Róbert & Šálka, Jaroslav, 2019. "From command-and-control to good forest governance: A critical interpretive analysis of Lithuania and Slovakia," Forest Policy and Economics, Elsevier, vol. 109(C).
    4. Šálka, Jaroslav & Dobšinská, Zuzana & Hricová, Zuzana, 2016. "Factors of political power — The example of forest owners associations in Slovakia," Forest Policy and Economics, Elsevier, vol. 68(C), pages 88-98.
    5. Radygin, Alexander & Simachev, Yury & Entov, Revold, 2015. "The state-owned company: “State failure” or “market failure”?1," Russian Journal of Economics, Elsevier, vol. 1(1), pages 55-80.
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