IDEAS home Printed from https://ideas.repec.org/a/but/manage/v18y2013i1p17-29.html
   My bibliography  Save this article

Business Storytelling and Leadership in the Insurance Companies from Romania

Author

Listed:
  • Viorica Paus

    (Faculty of Journalism and Mass Communication, University of Bucharest, Romania)

  • Dana Dobre

    (Journalism and Mass Communication, University of Bucharest, Romania)

Abstract

The research addresses a new concept introduced into the managerial practice of the insurance industry from Romania and it aims to test the hypothesis that success, performance and competitiveness of the organizations in the insurance industry depend also on the quality of the leadership and the leaders’ ability to use storytelling, taking into account the intangibility of the insurance products. The main tool that this exploratory, qualitative research has used is the structured interview with three target groups, which we considered to be relevant: CEOs/managers of insurance companies and insurance brokerage firms, public relations specialists and economic journalists. The results of our research endeavours may be of interest for both the managers, employees and communication specialists in the insurance industry and the business world in general, for which the introduction of storytelling in the leadership practices might increase the attractiveness not only for employees, but also for stakeholders and customers.

Suggested Citation

  • Viorica Paus & Dana Dobre, 2013. "Business Storytelling and Leadership in the Insurance Companies from Romania," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 18(1), pages 17-29, December.
    • Handle: RePEc:but:manage:v:18:y:2013:i:1:p:17-29
    as

    Download full text from publisher

    File URL: http://manager.faa.ro/download/750_1804.pdf
    Download Restriction: no
    File URL: http://manager.faa.ro/en/article/Business-Storytelling-and-Leadership-in-the-Insurance-Companies-from-Romania~750.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:but:manage:v:18:y:2013:i:1:p:17-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cosmin Catalin Olteanu (email available below). General contact details of provider: https://edirc.repec.org/data/faaubro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.