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The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises

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  • Domenico Consoli

    (Business Institute “C. Battisti” – Fano, Italy)

Abstract

Nowadays also micro and small companies use interactive web sites that integrate some tools 2.0 (chat, blogs, forums, ...) and links to social networks, such as Facebook and Twitter, to interface with the external environment. By these new tools companies can interacts with all stakeholders of the supply chain and in particular with customers to improve their products/services. In this way between customers and company a bidirectional channel is established and a process of co-creation and co-production of products/services is stimulated. Small enterprises should take advantage using these technological channels to increase the competitiveness. In this paper we analyse the state of the art about the use of interactive and collaborative tools in websites of micro and small companies that have introduced some experimentations in this direction. The analysis is oriented to understand if entrepreneurs or ijebfars think that these new digital channels are important in reaching business goals.

Suggested Citation

  • Domenico Consoli, 2014. "The Integration of Interactive and Collaborative Tools 2.0 in Websites of Micro and Small Enterprises," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 17-32.
    • Handle: RePEc:but:ijebfa:v:4:y:2014:i:1:p:17-32
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    More about this item

    Keywords

    web 2.0; enterprise 2.0; web-oriented technology; micro and small enterprises; innovative technologies Journal: International Journal of Economic Behavior;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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