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A Methodology To Assess The Performance Of Corporate Social Responsibility. A Study Of The European Automotive Sector

Author

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  • Cristina, GANESCU

    (“Constantin Brâncoveanu” University, Romania)

Abstract

This paper aims to develop a methodology to assess the corporate social responsibility performance of European car manufacturers. The research started with a content analysis of sustainability and social responsibility reports published by European automotive businesses in 2010, 2011 and 2012, identified the indicators used in the respective reports and created a comparative table. The methodology focused on developing a unique model to assess CSR performance, consisting of four dimensions: business performance, work relations performance, environmental commitment performance and societal commitment performance. Applying this model has allowed us to create a composite index of CSR performance and corporate hierarchy and to identify the strengths and weaknesses of CSR performance. The results of the study reveal that analysed organizations focus most of their attention on business performance and less on environmental and societal commitment performance. Limitations of the current research arise from the complex choice of indicators relevant to the model we have created and from the need to standardize data, which is often reported in various ways by companies. This study contributes to knowledge in the field, while at the same time, opens up opportunities to be extended and improved in terms of methodology by including new indicators to evaluate CSR performance.

Suggested Citation

  • Cristina, GANESCU, 2013. "A Methodology To Assess The Performance Of Corporate Social Responsibility. A Study Of The European Automotive Sector," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 302-310.
    • Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:302-310
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    File URL: http://www.strategiimanageriale.ro/papers/130540.pdf
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    References listed on IDEAS

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    1. Oecd, 2009. "Global Rule: OECD Guidelines on Multinational Enterprises (excerpt)," Transnational Corporations Review, Ottawa United Learning Academy, vol. 1(2), pages 66-68, June.
    2. Maracine Mihaela Simona, 2013. "Social Responsability Of Insurance Companies," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 110-116, June.
    3. Mariana Cristina Ganescu & Mihaela Asandei & Andreea Gangone & Camelia Chirilă, 2013. "Performance Determinants for Responsible Supply Chain Management in the European Emerging Countries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 154-169, February.
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      More about this item

      Keywords

      corporate social responsibility (CSR); indicators assessing CSR performance; CSR performance evaluation model; CSR performance composite index; automotive industry; Europe;
      All these keywords.

      JEL classification:

      • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
      • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
      • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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