The Role Of Social Responsibility Strategies Employed By European Automotive Corporations In Developing Sustainable Businesses
AbstractCorporate social responsibility strategies are a topic of great interest for both researchers and practitioners, and require the development of interdisciplinary approaches: economic, ethical and social. The paper analyses the social responsibility strategies employed by European automotive businesses and highlights their impact on business sustainability. From a theoretical perspective, applying the content analysis method on sustainability or social responsibility reports revealed a variety of social responsibility strategies. The utility of the research is supported by formulating a typology of social responsibility strategies, based on objectives of sustainable development and by establishing arguments concerning the impact of these strategies on automotive businesses’ sustainability in the following areas: social and societal, ecological and environmental, distribution chains and suppliers, corporate image, position in relation to competitors and financial performance.
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Bibliographic InfoArticle provided by Constantin Brancoveanu University in its journal Management Strategies Journal.
Volume (Year): 19 (2013)
Issue (Month): 1 ()
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Web page: http://www.univcb.ro/
corporate social responsibility; social responsibility strategy; sustainable development; content analysis;
Find related papers by JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
- O52 - Economic Development, Technological Change, and Growth - - Economywide Country Studies - - - Europe
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