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Radsportsponsoring und Volksbanken

Author

Listed:
  • Borns Rainer

    (Vorstandsdirektor Markt im Österreichischen Genossenschaftsverband (Schulze-Delitzsch))

  • Schuh Christoph

    (War bis Mitte Januar Mitarbeiter im Vorstandsbereich Markt im Österreichischen Genossenschaftsverband (Schulze-Delitzsch))

Abstract

Die Österreichischen Volksbanken haben seit den 80er Jahren eine lange Tradition im Sportsponsoring, die sich einerseits in der Unterstützung einer Vielzahl regionaler Sportaktivitäten (Vereinssport, lokale Sportereignisse, Einzelsportler), andererseits als Sponsoringpartner von Abfahrtsolympiasieger 1976 und Rekordweltcupsieger in der Abfahrt Franz Klammer widerspiegelt. Seit dem Jahr 2005 wird das österreichische Profiradteam „Team Volksbank“ von der Volksbank Gruppe unterstützt. Im Rahmen einer Vielzahl von regionalen Sponsorships innerhalb des Volksbank Verbundes ist diese Maßnahme die Speerspitze überregionaler Aktivitäten. Im Folgenden werden Hintergründe und Zielrichtungen dieser Sponsorentscheidung dargestellt.

Suggested Citation

  • Borns Rainer & Schuh Christoph, 2007. "Radsportsponsoring und Volksbanken," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 57(2), pages 116-124, June.
    • Handle: RePEc:bpj:zfgewe:v:57:y:2007:i:2:p:116-124:n:6
    DOI: 10.1515/zfgg-2007-0206
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