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Content Delivery and Vertical Integration in On-line Content Markets

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Author Info

  • Lanzi Diego

    ()
    (Department of Economics, University of Bologna)

  • Marzo Massimiliano

    (Department of Economics, University of Bologna and Johns Hopkins University, SAIS - BC)

Abstract

On-line content delivery and vertical alliances between conduit and content providers are nowadays crucial issues in on-line content markets. In this paper, we discuss and compare two types of model for on-line content delivery: push and pull. We assume non-zero marginal cost for network transits, justified by the presence of network services for content delivery (like data caching). Under both models, we show that the rationale behind vertical strategic integration between conduit and content providers in the case of successive monopolies.

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File URL: http://www.degruyter.com/view/j/rne.2005.4.1/rne.2005.4.1.1066/rne.2005.4.1.1066.xml?format=INT
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Bibliographic Info

Article provided by De Gruyter in its journal Review of Network Economics.

Volume (Year): 4 (2005)
Issue (Month): 1 (March)
Pages: 1-12

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Handle: RePEc:bpj:rneart:v:4:y:2005:i:1:n:5

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Web page: http://www.degruyter.com

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