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Japan imagined: popular culture, soft power, and Japan's changing image in Northeast and Southeast Asia

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  • Otmazgin Kadosh Nissim

Abstract

Over the past two decades, Japan’s popular culture has been massively disseminated and consumed throughout Northeast and Southeast Asia. A wide range of products, such as music, animation, comics, television programs, fashion magazines, and movies, have been endorsed by local popular culture markets and now constitute an integral part of the cultural lives of many young people in this region. These products not only introduce a multitude of consumption options, but also have an impact on the way young urban consumers imagine and think about Japan.

Suggested Citation

  • Otmazgin Kadosh Nissim, 2012. "Japan imagined: popular culture, soft power, and Japan's changing image in Northeast and Southeast Asia," Contemporary Japan, De Gruyter, vol. 24(1), pages 1-19, March.
    • Handle: RePEc:bpj:conjap:v:24:y:2012:i:1:p:1-19:n:1
    DOI: 10.1515/cj-2012-0001
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