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Driving Factors, Effect Analysis and Countermeasures of the Development of China’s Live Broadcast Platform

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  • Chen Linlin

    (University School of Business, Chinese Academy of Social Sciences; Lecturer, Communication University of China, Nanjing. Research field: service economy and tourism management, Beijing, China)

Abstract

The outbreak of coronovirus-19 epidemic has an unprecedented impact on economic and social development. Many traditional industries have stopped at one time, but the platform economy which is based on digital technology has accelerated its development and become a new driving force of China’s economic growth. As a new type and mode of business, live broadcast has grown rapidly with unique transmission advantages in this special environment, which not only meets the “no contact” demand during the epidemic situation, but also promotes the integration of online and offline. The development of live broadcast platform not only energizes the traditional industry, but also opens up the new growth space of China’s economy, expands the new field of labor and employment, and plays an important role in rural revitalization and overcoming poverty. As a new form and model of business in recent years, the live broadcast platform needs the active guidance and support of the government, and needs to strengthen supervision and governance to promote its healthy, orderly and sustainable development.

Suggested Citation

  • Chen Linlin, 2021. "Driving Factors, Effect Analysis and Countermeasures of the Development of China’s Live Broadcast Platform," China Finance and Economic Review, De Gruyter, vol. 10(1), pages 102-116, May.
    • Handle: RePEc:bpj:cferev:v:10:y:2021:i:1:p:102-116:n:8
    DOI: 10.1515/cfer-2021-0006
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