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Perceiving KlasA brand of the food products on the buyers´ market

Author

Listed:
  • Ladislav Skořepa

    (The College of European and Regional Studies in České Budějovice)

  • Aleš Hes

    (Czech University of Life Sciences Prague)

Abstract

The author of this contribution acquaints with marketing examination results, which relates to czech product promotion on the buyers´ market with the KlasA brand knowledge . The function of this brand is to promote internal, high quality agricultural and food products. The chance of internal food products besides respondents are examined from the viewpoint of feeling danger world wide animal infection, food quality and price connection and willingness to buy food products of internal provenance. After two years of establishing this marketing conception on MZe, respondents still do not know this brand, which ought to be the key communicative symbol besides selling food of internal origin. The results still confirm range of critical opinions on deficient activity, focused on KlasA brand promotion on the buyers´ market.

Suggested Citation

  • Ladislav Skořepa & Aleš Hes, 2005. "Perceiving KlasA brand of the food products on the buyers´ market," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 8(1), pages 45-50.
    • Handle: RePEc:boh:actaub:v:8:y:2005:i:1:p:45-50
    DOI: 10.32725/acta.2005.008
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    Keywords

    KlasA brand; czech food preference;

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