Corporate culture as important determinant of human resources management in selected firm

Corporate culture becomes an important factor in the successful development of firms in the global world and is also an important determinant for human resources management, which takes care of professional and personal development of employees. Development of human potential with its creative capabilities will determine the competitiveness and firms will be forced to take care of corporate culture, based on confidence and cooperation, which develops human, intellectual capital. This article presents the main conclusions of research from years 2009 and 2010, of which aim was to deal with some aspects of human resources management, to obtain information about reality of corporate culture and their analysis in specific conditions of a small firm, which enables to find suitable ways to their desirable transformation. The authors participated in the research with Department of Management, Faculty of Economics in University of South Bohemia in České Budějovice in further to project GAJU 068/2010/S. For closer investigation of these issues were used the own structure questionnaire and the Test of colourfully semantic differential (TCSD). The use of TCSD in corporate culture and qualitative values shared by employees has not been studied before. This research provided information about confrontation of attitude to standard of the human resources management in the small firm among the manager and his employees and last not least how the manager and employees share some dimensions of corporate culture.